The marketing, however, is quite child-oriented, and somehow, the series has become associated with other Nickelodeon features which actually offer redeeming social value for children, viz 'Wild Thornberrys' and 'Blue's Clues'.
The series is clearly for adults, in the same sense as 'The Simpsons' and 'Beavis and Butthead' are. The massive amount of hype surrounding its release in mid-1999 suggests that the Nickelodeon staff really likes the show. Its regular times are Saturday & Sunday mornings, with occasional marathons and a semi-regular feature on Nick's Friday evening U-Vote feature. 'SpongeBob SquarePants' is an hilarious and often unpredictable cartoon series aired at this writing on Nickelodeon.
